By now, everyone knows that Google loves to update their search algorithms. While this is excellent news for its users as it allows them to find content that is relevant to their queries, it can be quite troublesome for businesses to keep up with the updates. Why? Because of SEO. Your website’s SEO strategy needs to be kept up-to-date to ensure that it maintains a high position in search engine results pages (SERPs).
Tracking these updates are vital
Staying updated allows you to make the right changes to your current SEO strategy, ensuring your site remains on top of SERPs. Failure to do so and adapt accordingly will mean that you will fall behind your competitors and lose out on a lot of potential sales.
That said, here is how you can keep updated with Google’s updates on its search algorithms:
1. Utilize Google Analytics
While Google Analytics will not directly tell you about the changes Google has made to their search algorithms, it does inform you about any changes to your regular daily traffic. For example, if you’ve been experiencing the same traffic for some days or weeks, then a sudden change in traffic occurs, this can be a possible sign that there have been some changes made.
In other words, with Google Analytics, any apparent changes in traffic are significant signals for you to go around looking to see whether or not Google has done any updates to their search algorithms.
2. Follow the leaders
Within the SEO industry, there are many leaders in the field that you can keep following. You will not necessarily follow what they practice since SEO strategies are unique from one business to another—not to mention one industry to the next. However, you can follow them for reports on any massive changes that might affect you.
Put simply, they are like the news you watch when you get up in the morning to get on track with what is happening around the world. When you find that one of these thought leaders (or all of them) report on a change in the search algorithms, you will be able to make the changes necessary to adapt.
3. Get started with Twitter
Like the previous tip, Twitter is also a source of information about current SEO news. It is one of the biggest social media platforms for that topic.
On the platform, you can follow these thought leaders as well as influencers that regularly update their followers on changes with search algorithms. Also, you can use hashtags such as #GoogleAlgorithm to find out if there are any changes you need to know about.
By implementing the above techniques to keep you up-to-date with any changes to Google’s search algorithms, you’ll ensure that your website enjoys the latest and greatest SEO strategies and techniques to keep high up in SERPs.
That said, if you are having trouble going about keeping up with new updates and the like, there are many SEO services out there that do all the work for you. Simply look for the one that offers you precisely what you need to get started.
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