2020 has been tough on many businesses, especially since many have had to rush and adapt to the heightened demand for e-commerce. However, a light at the end of the tunnel has come, as the pandemic is seen to come to an end in 2021. Now is the time to ramp up your digital marketing with strategies that capitalize on these circumstances.
This might seem like a daunting task, but worry not. Our marketing consultants have come up with these updated strategies for crafting digital marketing campaigns in 2021. With no further ado, here they are:
1. Search Engine Optimization (SEO)
If your website still does not employ this as a practice, now is the time. SEO is the endeavor of designing your website and creating content such that it is more easily prioritized by search engines. While this might seem like a secondary concern, it is the key to staying competitive in the digital age. After all, whether you have a brick-and-mortar establishment or not, nearly every transaction begins with a Google search.
You might not sense the results right away, but this is a long term necessity that needs to be provided.
2. Content Marketing
The beauty of this is that it serves several purposes. For example, content marketing is essential to SEO. Regularly producing content relevant to your user’s interests increases your chances of ranking higher in a search. This is, however, a secondary goal.
The primary goal of content marketing is to provide meaningful information or entertainment to your potential customers. In essence, it is an expression of a desire to provide value to people who might be interested in your offerings. It also demonstrates your knowledge of the field and the needs of your customers. It may seem like a long term endeavor, but it is a good way to keep your customers hooked.
3. Social Media Marketing
Every marketing consultant recommends having a robust social media presence at all times. With 245 million daily active users on average, it is not an opportunity you can just ignore. However, having a social media presence is more than just posting your ads on each account. It is about engaging more closely with your prospective customers.
More often than not, customers are hoping to have a look at the humans behind a brand. They want to see the hard work behind the scenes and the faces of these hard workers. That being said, there still needs to be a plan in place for posting, so that you can post appropriately and regularly.
4. Email Marketing
With all the newfangled digital marketing strategies available to you, it can be strange to have email marketing recommended to you by a marketing consultant. The first emails ever were sent back in 1973, but it still serves as one of the most successful digital marketing forms ever. To this day, it still has the highest success rate of all the online advertising methods.
The beauty of modern technology is that your email marketing campaign can be planned ahead of time and automated. You don’t have to spend a whole lot of time writing individual emails and tailoring them to each customer.
These are just some of the areas of digital marketing you need to include in your advertising strategies if you haven’t yet. At the end of the day, it is never too late to try and catch up with the digital age. It might seem a little challenging, but the benefits are far too good to pass up.
Just make sure to have an expert Marketing Consultant in your corner. If you’re still undecided, have a look at the rest of the resources on our website. Get in touch with us today to see how we can help.