All websites can create and implement their online content strategy to achieve their target goals. A simple click, upload, and post can bring results. However, to comprehend whether each effort is effective, web owners need to review and understand all their digital data. That is where digital analytics comes in.
When we say digital analytics, it is not solely focused on your Google performance. Instead, it is the type of analytics that encloses everything from the collection to the measurement, analysis, visualization, and interpretation of all the data found on your websites, mobile sites, and mobile applications.
To understand its importance and how the concept of analytics works, we will focus on the most popular analytics tool for a lot of website owners. Let us define some metrics you need to know in Google Analytics and how they can help your business moving forward.
One of the most used data collection tools is Google Analytics, which is a free digital software and analytics service from Google that allows web owners to do the following:
- Understand their web visitor’s data
- Monitor their online strategies’ effectivities
- Acquire insights to use in creating a better online plan next time
- Make informed business decisions based on data
What makes Google Analytics a crowd favorite is its ease of use that even new website owners can navigate their way through it easily. Here are some of the essential metrics it has:
1. Most Viewed Pages – What Pages Work
Knowledge about your target market is a must before starting any business. Sometimes, because you have this idea in your head, you think you have mastered your target market, what their preferences are, what will work for them, and the like. When that happens, you tend to conceptualize and create campaigns and content that you believe will attract them.
While there is a huge chance that your campaign and content would be a success, there is also a possibility that you are wrong. Checking out your website’s most viewed pages would help you see which of your content worked, what type of material has an appeal to your market, and which of your products are their favorite.
2. Pages Per Visit – How Many Pages They Check
Each content of your site represents one page. Having a ‘pages per visit’ metrics can help you gauge which among these pages your web visitors visited before they ultimately left your web page. The data is often shown as the average or the total number of page views you have for a specific day divided by the total number of site visitors. If you want to increase your numbers, you need to create more quality content for your site that visitors would find relevant.
3. Average Visit Duration – How Long They Stay
When someone visits your site, it means they are looking for information, product, or other services you offer. The longer they stay, the more likely they find your website engaging, informative, and interesting. Seeing how much time each visitor spends on your site will help you gauge whether you need to tweak and improve your content. Getting a low number means you need to add more value to your site to make people stay longer.
Using analytics can help you quantify the results of any changes you apply to your site, content, and overall digital strategy. Likewise, you can recognize the strengths and weaknesses of your website. As such, analytics is a valuable process that should be a part of any web or content marketers’ workflow.
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