Knowing When & What to Post for Your Social Media Marketing Efforts

With Internet users now spending more time on social media channels, the platform has attracted many businesses to shift their marketing efforts. In other words, many are now focusing on social media marketing efforts to reach out to even more potential customers. If you are doing the same for your business, you might have run into problems. For example, when should you be posting marketing material and what should you be posting?

In the following sections below, we will provide answers to those questions.

When you should post on social media

The time you should be posting your marketing material will depend more on your audience’s behaviors. How do you figure out how they behave online? There are a few tools that can help you figure this out.

For example, if you are using Facebook, you can use Facebook Business Insights to help you gather essential data about customer behavior. Other social media platforms, such as IG’s Instagram Analytics will also help you figure out how your audience behaves on the platform. At the same time, there are still many other third-party platforms you can use with built-in analytics to figure that out. They might come with useful features that automatically figure out when is the best time to post and keep you updated!

With these pieces of key information at hand, you can then figure out the best time for you to post your marketing material. For example, if you find that most of your audiences are active between 3 pm to 6 pm on weekdays, then you can schedule your uploads for those times during those days as well. Even if you might not have enough material to be posting every day, you can still figure out at which day you see the highest peak of active users so that you know which days will most likely get you more views and engagements.

What you should post on social media

Now that you have figured out when you should be posting onto your social media, what should you be posting? While you might have the idea that you should post what’s relevant to your business, keep in mind that it’s actually much easier said than done. Especially if you have been posting for a while, you might have a hard time figuring out new and unique materials to post consistently. Here are a few tips on what type of marketing material you can work with.

First, you can opt for user-generated content (UGC). Not only do you not have to bother creating content since your users are already doing that for you, but reposting their content will promote interaction between business and customers.

Second, you can do giveaways! These are always fun and will surely attract plenty of attention on social media platforms. You can set opt-in requirements, such as writing a comment on why they want the product or sharing your post with their friends and family. Not only does this help you gain even more attention, but it also shows that you are up to giving away prizes to your customers, which is always a great plus for your reputation.


Social media marketing has taken the business world by storm, especially during the ongoing pandemic, and many people are left wondering how they can make the most out of it. From the tips given above, remember to figure out what the right time to post your material is, and take the time to strategize and figure out what type of marketing materials you want to share. At the same time, always remember to post engaging content, and interact with the customers directly.

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