In today’s digital business environment, you’d be hard-pressed to find a company that doesn’t have a social media presence. Nowadays, it’s one of the most effective ways to promote your brand and obtain high-quality leads. If you aren’t yet incorporating social media marketing into your strategy, you might already be lagging behind. To get started, follow these simple steps.
How Increasing Social Media Followers Helps Your Business
Without the unlimited marketing budget that bigger brands already have, smaller businesses need to find more cost-effective ways to stand out among a crowd of thousands. Crafting your brand identity and building a community around a niche is key to differentiating yourself from other competitors.
If you need a hand with engagement, analysis, and community building, you can always work with a social media marketing consultant.
How to Start Building Your Brand
Brand-building is all about having a unique identity. Especially in an environment that is crowded by thousands, brand consistency can make you more memorable and recognizable. When picking a handle, craft one that reflects the purpose, mission, and vision of your company.
Choosing the Appropriate Social Media Platform
Choose multiple social media platforms that will best help you articulate your brand. Here are a few to consider.
- Facebook: the most popular social media platform, Facebook is a must-have for any business. You can incorporate Facebook Ads into your strategy and engage users with media posts.
- Instagram: mainly a photo-sharing platform, you can showcase products or events on Instagram. Ensure that your content is something users would like to share.
- Twitter: limited to 280-character posts, you can use Twitter to share updates about your company.
- LinkedIn: now one of the fastest-growing social media platforms, LinkedIn is a great place to attract a more professional audience and connect with potential clients.
How to Get a Larger Number of Followers
Remember that branding isn’t all about great design and a standout logo (although this does help). Entice your customers by giving them a reason to read through your content. Touch on pain points that your competitors otherwise haven’t paid too much attention to.
If you’re writing about a common topic, put a different spin to it by taking on a new perspective or an alternative approach. Make your followers feel heard and important. This won’t only gain you a larger following—it’ll also help you retain your current one.
With social media, you can be available to your customers at any time of the day without having to put them through the hassle of filling out a form or making a phone call. Better yet, you can easily earn feedback that can help you improve your services.
Don’t Forget About SEO
Just like a blog, your social media content can dictate how well you rank on search engines. Create content that is worthy of backlinking. Use keywords that you would use in a blog post but remember to keep your content relatable and shareable.
Social media isn’t all about selfies and memes anymore—it’s an effective way to market your products and services and gain a healthy following. Through the platforms we mentioned above, you can stand out as an industry leader by providing readers with meaningful and relatable content.
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