What Makes a Powerful Social Media Marketing Plan?

If your business doesn’t already have a Facebook or Instagram account, you need to get in touch with a social media marketing consultant stat! Nowadays, social media presence is impacting the way businesses grow and achieve sales. The how-tos of social media aren’t as intuitive as you think, especially for marketing rookies. If all you have is your Facebook, Instagram, or Twitter account active, below are a few ways you can get converting. 

Tip 1 – Audit Your Social Media Profiles

Never strategize without getting a thorough feel for where you currently stand. Before jumping headfirst into publishing content, you’re sure people are going to share, consider the following factors: 

  • What social media channels are you active on?
  • Are your network assets, such as profile photo, cover photo, bio, and URL optimized?
  • Which of your networks is delivering the most value?
  • How do your profiles compare to competitor profiles?

Tip 2 – Get to Know Your Ideal Customer

Sure, you want to make as many sales as possible, but you can’t sell to just anyone. Though it may appear counterintuitive, you’ll want to narrow your target audience down to as specific a group as possible. 

If you’ve defined your target market as students, for instance, you’ll want to determine whether these are a high school or university students. Craft your focused buyer persona by listing their: 

  • Age
  • Geographic location
  • Job title
  • Average income
  • Pain points, hobbies, and interests
  • Most-used social media channels

Tip 3 – Craft a Mission Statement

Yes, mission statements are just as relevant as they were before. After all, it’s what’ll drive your future actions and let customers know what your business is all about. 

Consider what you’re using social media for—is it to educate customers about your products and services? Perhaps you want to redirect them to your website or get feedback. Whatever the case, let your customers in on what your goals are. This level of transparency will foster trust and honesty between both parties. 

Tip 4 – Identify Specific Success Metrics

You might be wondering how to quantify social media success. The good news is, it’s entirely possible. If you’re looking to grow your fan base, for example, you might zero in on how many followers you obtain over time. If you’re hoping to engage, you might focus on shares and comments. 

Other metrics to note are: 

  • Conversion rates
  • Time spent on your page
  • Reach
  • Brand mentions
  • Shares
  • Positive and negative feedback or keywords

Analyze and optimize your efforts according to what is successful and what isn’t. Tweaking your content will take time and a lot of trial and error—be patient. Results don’t happen overnight! Allow the data to drive you and focus on channels and assets that are performing best. 

Tip 5 – Create Content Your Audience Will Want to Share

A brand that publishes a rich amount of content is one that’ll stand out—but not if it’s keyword stuffing or uploading posts consumers hardly care about. With your audience and mission statement in mind, create content, educate, inform, and entice. You can publish anything from how-to videos, blog posts, company news, infographics, eBooks, and newsletters. 

Tip 6 – Invest in an All-Inclusive Social Media Tool

With digital instruments such as Google Sheets and iCal that are entirely free, why cut into your budget to purchase a social media tool? The answer is simple—free tools aren’t fully-equipped. The right social media management tool will allow you to scale your efforts by scheduling posts, pinpointing improvement areas, and notifying you of important dates. 


Without a marketing strategy consultant, you’re at risk of going into your social media campaigns blind. If you’re new to Facebook and Instagram advertising, there’s no better way to break even than with a little bit of outside help. 

Marketing Consultant is your ultimate source for all things social media and digital. Our guides can help you improve your strategies and keep you on top of upcoming trends. Don’t feel like missing out? Give us a read!